Pontcysyllte Aqueduct, Wrexham
The dramatic Aqueduct carrying the Llangollen canal over the river Dee is a major visitor attraction, and features in a variety of tourist literature across the area. But there was no co-ordination or consistency on the use of brands, images or words.
Hotrod was engaged by a consortium of local stakeholders to devise a branding strategy and Design Toolkit that could be deployed across all sites and publications to create a coherent visual identity.