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Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:

  • National Museum of Qatar
  • St Davids Bishops Palace
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Design Framework
  • National History Museum
  • Pembroke Castle
Mark Woods
Mark Woods

Role: Creative Director

I’m the creative thinker in the company, finding new ways of delivering content by adapting known technologies and platforms. I carry a sketchbook everywhere, to help visualise the suggestions that come up. Typically we look at dozens of ideas before fixing on the approach that best fits your needs.

Special focus: I’m also Hotrod’s “getting things done” person, so I follow the project through to production and installation on site. I’m handy with a drill as well as a pencil.

Favourite Project: St Davids Bishop’s Palace got a totally new approach to telling its story, with really simple but clever graphics. The visitor ratings have gone through the roof (although the palace doesn’t actually have a roof...)

Something personal... I have a knowledge of secret bits of London that would put a cabbie to shame. I even know where they keep the spare nose for Nelson’s column...

Keynote Projects:

  • National Hustory Museum
  • Bletchley Park Trust
  • The University Church of St. Mary the Virgin, Oxford
  • Sea City Museum
  • Newport Explorer
  • Oxford Explore
  • Pembroke Castle
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Mike Gardom
Mike Gardom

Role: Interpretation Director

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:

  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Jacqueline Blundell
Jacqueline Blundell

Role: 3D Design and CAD

I work with the team to visualise creative concepts and work out how they might be implemented most effectively in the spaces available. My background in set design for film and TV gives me a good set of tools to work with when creating environments.

Special Focus: There is a knack to capturing the best elements of the imaginative and creative process and rendering it in a way that you can sense how it will strike the visitors’ eye. But it is equally valuable to strike down unfeasible ideas before they absorb too much time and attention!

Favourite Project: I’m new to the Hotrod Team in 2019 so I don’t have a great deal to choose from. I’m enjoying the Elizabethan House Project in Plymouth, working out how a 400-year-old house can talk about its history in its own voice (with the help of a few ghosts).

Something personal… I have a love of old and abandoned buildings and Urban Exploration. One day I hope to buy one of these ruins and restore it into a house, complete with hidden doors and secret passageways!

Keynote Projects

  • Bishop Auckland Project
  • Elizabethan House Plymouth
  • Kings Gate, Caernarfon Castle
Puifon Luong
Puifon Luong

Role: Graphic Designer

I’m deep in the Engine Room of Hotrod – you may not meet me but you’ll be seeing my work and my ideas throughout your project. I take on the task of making notes and scribbles made during the creative meetings into sample designs in the desired style.

Special focus: Speed is of the essence in the early stages of a project, when the ideas are flying, and I like to keep up. People say that my turnaround speed on new instructions is phenomenal…

Favourite project: The new Members’ Room at Natural History Museum was some of my best work. I created two extraordinary bespoke wallpapers referencing their archive of hand-drawn botanical illustrations. The result is stunning, and captures the expertise that makes the institution and its supporters so special.

Something personal... I was avoiding single-use plastic long before it became a fashion statement. I honestly can’t remember the last time I used a plastic water bottle.

Keynote Projects:

  • Canal & River Trust
  • Caledonian Clock Tower
  • Staunton Country Park
  • National Museum of Qatar
Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:

  • National Museum of Qatar
  • St Davids Bishops Palace
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Design Framework
  • National History Museum
  • Pembroke Castle
Mark Woods
Mark Woods

Role: Creative Director

I’m the creative thinker in the company, finding new ways of delivering content by adapting known technologies and platforms. I carry a sketchbook everywhere, to help visualise the suggestions that come up. Typically we look at dozens of ideas before fixing on the approach that best fits your needs.

Special focus: I’m also Hotrod’s “getting things done” person, so I follow the project through to production and installation on site. I’m handy with a drill as well as a pencil.

Favourite Project: St Davids Bishop’s Palace got a totally new approach to telling its story, with really simple but clever graphics. The visitor ratings have gone through the roof (although the palace doesn’t actually have a roof...)

Something personal... I have a knowledge of secret bits of London that would put a cabbie to shame. I even know where they keep the spare nose for Nelson’s column...

Keynote Projects:

  • National Hustory Museum
  • Bletchley Park Trust
  • The University Church of St. Mary the Virgin, Oxford
  • Sea City Museum
  • Newport Explorer
  • Oxford Explore
  • Pembroke Castle
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Mike Gardom
Mike Gardom

Role: Interpretation Director

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:

  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Jacqueline Blundell
Jacqueline Blundell

Role: 3D Design and CAD

I work with the team to visualise creative concepts and work out how they might be implemented most effectively in the spaces available. My background in set design for film and TV gives me a good set of tools to work with when creating environments.

Special Focus: There is a knack to capturing the best elements of the imaginative and creative process and rendering it in a way that you can sense how it will strike the visitors’ eye. But it is equally valuable to strike down unfeasible ideas before they absorb too much time and attention!

Favourite Project: I’m new to the Hotrod Team in 2019 so I don’t have a great deal to choose from. I’m enjoying the Elizabethan House Project in Plymouth, working out how a 400-year-old house can talk about its history in its own voice (with the help of a few ghosts).

Something personal… I have a love of old and abandoned buildings and Urban Exploration. One day I hope to buy one of these ruins and restore it into a house, complete with hidden doors and secret passageways!

Keynote Projects

  • Bishop Auckland Project
  • Elizabethan House Plymouth
  • Kings Gate, Caernarfon Castle
Puifon Luong
Puifon Luong

Role: Graphic Designer

I’m deep in the Engine Room of Hotrod – you may not meet me but you’ll be seeing my work and my ideas throughout your project. I take on the task of making notes and scribbles made during the creative meetings into sample designs in the desired style.

Special focus: Speed is of the essence in the early stages of a project, when the ideas are flying, and I like to keep up. People say that my turnaround speed on new instructions is phenomenal…

Favourite project: The new Members’ Room at Natural History Museum was some of my best work. I created two extraordinary bespoke wallpapers referencing their archive of hand-drawn botanical illustrations. The result is stunning, and captures the expertise that makes the institution and its supporters so special.

Something personal... I was avoiding single-use plastic long before it became a fashion statement. I honestly can’t remember the last time I used a plastic water bottle.

Keynote Projects:

  • Canal & River Trust
  • Caledonian Clock Tower
  • Staunton Country Park
  • National Museum of Qatar