This site uses cookies, your continued use implies you agree with our cookie policy.

Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:

  • National Museum of Qatar
  • St Davids Bishops Palace
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Design Framework
  • National History Museum
  • Pembroke Castle
Mike Gardom
Mike Gardom

Role: Interpretation Director

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:

  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Puifon Luong
Puifon Luong

Role: Graphic Designer

I’m deep in the Engine Room of Hotrod – you may not meet me but you’ll be seeing my work and my ideas throughout your project. I take on the task of making notes and scribbles made during the creative meetings into sample designs in the desired style.

Special focus: Speed is of the essence in the early stages of a project, when the ideas are flying, and I like to keep up. People say that my turnaround speed on new instructions is phenomenal…

Favourite project: The new Members’ Room at Natural History Museum was some of my best work. I created two extraordinary bespoke wallpapers referencing their archive of hand-drawn botanical illustrations. The result is stunning, and captures the expertise that makes the institution and its supporters so special.

Something personal... I was avoiding single-use plastic long before it became a fashion statement. I honestly can’t remember the last time I used a plastic water bottle.

Keynote Projects:

  • Canal & River Trust
  • Caledonian Clock Tower
  • Staunton Country Park
  • National Museum of Qatar
Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:

  • National Museum of Qatar
  • St Davids Bishops Palace
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Design Framework
  • National History Museum
  • Pembroke Castle
Mike Gardom
Mike Gardom

Role: Interpretation Director

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:

  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore
  • Elizabethen House, Plymouth
  • Kings Gate, Caernarfon Castle, Wales
Puifon Luong
Puifon Luong

Role: Graphic Designer

I’m deep in the Engine Room of Hotrod – you may not meet me but you’ll be seeing my work and my ideas throughout your project. I take on the task of making notes and scribbles made during the creative meetings into sample designs in the desired style.

Special focus: Speed is of the essence in the early stages of a project, when the ideas are flying, and I like to keep up. People say that my turnaround speed on new instructions is phenomenal…

Favourite project: The new Members’ Room at Natural History Museum was some of my best work. I created two extraordinary bespoke wallpapers referencing their archive of hand-drawn botanical illustrations. The result is stunning, and captures the expertise that makes the institution and its supporters so special.

Something personal... I was avoiding single-use plastic long before it became a fashion statement. I honestly can’t remember the last time I used a plastic water bottle.

Keynote Projects:

  • Canal & River Trust
  • Caledonian Clock Tower
  • Staunton Country Park
  • National Museum of Qatar