Client: Denbighshire County Council and The Canal & River Trust
Goal: Create a coherent brand identity and guidelines for visitor attractions in the vicinity of the Pontcysyllte Aquaduct and the 11mile site.
Delivery: We visited the area to do a branding audit of how the various stakeholders were currently using the logos. We then ran a workshop with the stakeholders to agree a common approach, and turned this into an easily-grasped set of style guidelines suitable for posters, leaflets, panels, banners and publications.
Result: Visitors now encounter this area’s branding across five counties and in various contexts, but instinctively recognise it as a single entity.
Ask us about... coaxing Ali-Ann onto the walkway along the Acquaduct a hundred feet above the valley floor.
