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Client: Spelthorne Borough Council
Goal: Develop a distinctive brand identity for one of the world's most advanced, energy-efficient Passivhaus leisure centres.
Delivery:We created a contemporary brand inspired by the interaction of sunlight and reflection across the building's striking metal facade. The identity was designed to reflect the scale, innovation, and architectural significance of the UK's largest wet and dry leisure centre. The brand was subsequently rolled out across a comprehensive range of signage, wayfinding, and merchandise applications.
Result: A unique and memorable brand identity that captures the centre's award-winning architecture and reinforces its position as a flagship leisure destination.
Ask us about… Collaborating closely with a cross-disciplinary client team to ensure the brand aligned with the project's architectural vision, operational requirements, and long-term objectives.
Services delivered:
Brand Strategy & Identity Design
Graphic Design
Signage & Wayfinding Design
Brand Implementation & Rollout

