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Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:
  • St Davids Bishops Palace
  • Poole Trail
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Framework
  • National Waterways Museum
Mark Woods
Mark Woods

Role: Director

I’m the creative thinker in the company, finding new ways of delivering content by adapting known technologies and platforms. I carry a sketchbook everywhere, to help visualise the suggestions that come up. Typically we look at dozens of ideas before fixing on the approach that best fits your needs.

Special focus: I’m also Hotrod’s “getting things done” person, so I follow the project through to production and installation on site. I’m handy with a drill as well as a pencil.

Favourite Project: St Davids Bishop’s Palace got a totally new approach to telling its story, with really simple but clever graphics. The visitor ratings have gone through the roof (although the palace doesn’t actually have a roof...)

Something personal... I have a knowledge of secret bits of London that would put a cabbie to shame. I even know where they keep the spare nose for Nelson’s column...

Keynote Projects:
  • National Waterways Museum
  • Corby Heritage Centre
  • Bletchley Park Trust
  • The University Church of St. Mary the Virgin, Oxford
  • Sea City Museum
  • Newport Explorer
  • Oxford Explore
Ali-Ann Harrington
Ali-Ann Harrington

Role: Graphic Designer

I do a lot of the detail work at Hotrod, laying out the graphics and getting everything print-ready. I can turn my hand to anything, from brochures to street signs.

Special Focus: There's always a point where the grand ideas in the brief need to get turned into something practical. I'm probably the most practical person you'll meet in the office.

Favourite project: We do a lot of work for the Canal and River Trust - it's really exciting to make their new branding work for them.

Something personal... I'm doing the modern rags-to-riches fable - I came to London on the Mega Bus determined to find a job, and I got one. Watch this space!

Keynote Projects:
  • Canal & Rivers Trust Framework
  • Cricket Foundation
  • Oxford Explore
  • Poole Trail
  • Meet Xu Bing, Ashmolean Museum
  • SANDS Stillbirth and Neonatal Death Charity
Carol Parr
Carol Parr

Role: Interpretive Planning & Copywriting

Complex projects need a really strong interpretive plan to stay coherent. I’ve designed interpretation for over forty projects, on locations such as heritage centres, historic houses, and national parks.

Special Focus: Talking and listening to people, whether they're specialists, stakeholders or local communities, getting their input into the project, and giving them a sense of ownership.

Favourite project: I worked on the Bedford Castle Mound project – it’s quite a challenge to interpret a castle that was so totally destroyed that not a single stone remains. I found it gave great opportunities to appeal to the visitor’s imagination.

Something personal... I’m passionate about the great outdoors– a relaxing weekend for me just has to involve muddy boots or mountain bikes.

Keynote Projects:
  • St Davids Bishops Palace
  • Hopton Castle
  • Valence House Museum
  • Bedford Castle Mound
  • Durlston, Jurassic Coast World Heritage Site
  • Trevor Basin & Pontcysyllte Aqueduct Exhibition
  • Harpenden Common
  • Poole Trail
Mike Gardom
Mike Gardom

Role: Scriptwriting & Copywriting

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’ ... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:
  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore
Sarah Mallock
Sarah Mallock

Role: Director

I’m a hands-on designer, but I’m also Hotrod’s project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I’m the person you will deal with most day to day.

Special focus: I’m very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods – there are always opportunities to increase quality or push down costs, if you are prepared to look for them!

Favourite Project: Creating a smartphone trail to link up Poole Museum with the town’s waterfront and key historical buildings. We did an amazing job for them using new media platforms.

Something personal... I’m also a professional musician. I get to play gigs around Europe, and perform with bands to top DJs and stars like Madonna.

Keynote Projects:
  • St Davids Bishops Palace
  • Poole Trail
  • Science Museum Library
  • The Famous Grouse Experience
  • Canal & River Trust Framework
  • National Waterways Museum
Mark Woods
Mark Woods

Role: Director

I’m the creative thinker in the company, finding new ways of delivering content by adapting known technologies and platforms. I carry a sketchbook everywhere, to help visualise the suggestions that come up. Typically we look at dozens of ideas before fixing on the approach that best fits your needs.

Special focus: I’m also Hotrod’s “getting things done” person, so I follow the project through to production and installation on site. I’m handy with a drill as well as a pencil.

Favourite Project: St Davids Bishop’s Palace got a totally new approach to telling its story, with really simple but clever graphics. The visitor ratings have gone through the roof (although the palace doesn’t actually have a roof...)

Something personal... I have a knowledge of secret bits of London that would put a cabbie to shame. I even know where they keep the spare nose for Nelson’s column...

Keynote Projects:
  • National Waterways Museum
  • Corby Heritage Centre
  • Bletchley Park Trust
  • The University Church of St. Mary the Virgin, Oxford
  • Sea City Museum
  • Newport Explorer
  • Oxford Explore
Ali-Ann Harrington
Ali-Ann Harrington

Role: Graphic Designer

I do a lot of the detail work at Hotrod, laying out the graphics and getting everything print-ready. I can turn my hand to anything, from brochures to street signs.

Special Focus: There's always a point where the grand ideas in the brief need to get turned into something practical. I'm probably the most practical person you'll meet in the office.

Favourite project: We do a lot of work for the Canal and River Trust - it's really exciting to make their new branding work for them.

Something personal... I'm doing the modern rags-to-riches fable - I came to London on the Mega Bus determined to find a job, and I got one. Watch this space!

Keynote Projects:
  • Canal & Rivers Trust Framework
  • Cricket Foundation
  • Oxford Explore
  • Poole Trail
  • Meet Xu Bing, Ashmolean Museum
  • SANDS Stillbirth and Neonatal Death Charity
Carol Parr
Carol Parr

Role: Interpretive Planning & Copywriting

Complex projects need a really strong interpretive plan to stay coherent. I’ve designed interpretation for over forty projects, on locations such as heritage centres, historic houses, and national parks.

Special Focus: Talking and listening to people, whether they're specialists, stakeholders or local communities, getting their input into the project, and giving them a sense of ownership.

Favourite project: I worked on the Bedford Castle Mound project – it’s quite a challenge to interpret a castle that was so totally destroyed that not a single stone remains. I found it gave great opportunities to appeal to the visitor’s imagination.

Something personal... I’m passionate about the great outdoors– a relaxing weekend for me just has to involve muddy boots or mountain bikes.

Keynote Projects:
  • St Davids Bishops Palace
  • Hopton Castle
  • Valence House Museum
  • Bedford Castle Mound
  • Durlston, Jurassic Coast World Heritage Site
  • Trevor Basin & Pontcysyllte Aqueduct Exhibition
  • Harpenden Common
  • Poole Trail
Mike Gardom
Mike Gardom

Role: Scriptwriting & Copywriting

I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I’m not just an arm-waving ‘ideas man’ ... I follow through with research and scripting until the job’s done.

Special Focus: I’m great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren’t specialists. Sometimes it’s by making a game, or introducing a narrator with a bit of character, sometimes it’s just by trying an unusual graphic approach.

Favourite project: The Corby Heritage Centre was a really challenging project – no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that’s what gave the Heritage Centre its keynote.

Something personal... I’ll probably turn up to meetings on my motorbike, summer or winter, rain or shine. It’s not a lifestyle thing, I just really hate sitting in traffic.

Keynote Projects:
  • National Waterfront Museum Swansea
  • Motorola Innovation Centre
  • The Famous Grouse Experience
  • St Davids Bishops Palace
  • Corby Heritage Centre
  • Newport Explorer
  • Oxford Explore