Client: Oxford City Council
Goal: Enhance Oxford’s new public wayfinding signage with brilliant mobile-friendly digital content.
Delivery: We used our City-Insights web application to set up digital stories for visitors (with great multimedia) at 25 locations around the city centre. Instructions and QR codes on the signage made it easy to jump straight to the right online page, which also gave practical hints for fun things to do nearby.
Result: A cutting edge, highly versatile digital platform delivering specific information to the user’s phone about the place where they are standing.
Ask us about...The clever way we tied in the wayfinding signage, online digital and trail leaflet.