Jon, Mark & Robbo's Easy Drinking Whisky Campaign
Client: The Edrington Group
Goal: Make whisky tasting attractive and accessible to a younger, non-traditional audience.
Delivery: The ‘JMR’ whisky brand was aimed at a less formal and self-conscious market than the traditional single malts. We created an exciting and innovative marketing campaign for the brand, which retained the core elements of ‘palette’ and ‘nosing’ but presented them in more lighthearted ways – with scratch and sniff cards, scratch cards, and humorous graphic posters.
Result: The style of the campaign materials perfectly reflected the personality of the JMR brand, placing the whisky in a category of its own.
Ask us about... Using new ways to encapsulate fragrance within print.