Client: Newport City Council;
Goal: Use smartphone technology to help residents learn about their city’s history and character at street level.
Delivery: We identified 40 ‘hotspots’ around the city centre with a strong Newport relevance through events, buildings, people or legends associated with that location. Using signage on lampposts and the City-Insights web application platform, we built a location-based website for each hotspot, designed to be viewed on a smartphone. A training session with council staff allowed them to expand and update the site as required.
Result: Visitors and residents can access oral history, vintage streetscenes, archive footage and historical accounts of famous events in the places where they actually happened, on their own device.
Ask us about... How Newport also used the platform to promote other key visitor attractions in the local area.