Monday 23rd May 2016

It’s All About Cycling!

After winning a place on TfL’s graphic design framework, Hotrod delivered its first completed brief this spring – a suite of materials to support a London-wide Get Cycling Campaign. Working within the TfL guidelines, we successfully produced a wide range of branded materials in different formats: DL leaflets, A1 to A4 posters, A5 flyers, web graphics, social media graphics and bicycle hangers.

As well as immersing us in the world of London Transport, the work has brought out new skills in our latest recruit, Puifon Luong, who produced much of the material and has demonstrated great talent. The campaign will be rolled out to all 33 London Boroughs.